Expertise
A broad toolkit.
Applied selectively.
I work across disciplines because growth problems rarely respect department lines. This is a curated view of the areas I combine—not a menu applied the same way to every project.
Explore the expertise
Choose an area.
See how it becomes useful.
Each page explains the point of view, the practical capabilities and examples of where I have applied the work.
Where can AI improve the quality and speed of real work?
AI & automation
Where should growth come from—and what is stopping it now?
Growth & performance
How should the business become easier to understand, choose and remember?
Marketing & brand
How do we turn media investment into useful demand and commercial learning?
Advertising & acquisition
Can the right people find the business at the moment their need becomes real?
SEO & discovery
What should the digital experience make simpler or newly possible?
Digital & product
What do we need to know to make the next decision better?
Data & analytics
How can a physical place become a stronger asset and a more memorable experience?
Renovation & real estate
The unifying question
Together, they answer:
how does this grow?
In practice
The mix changes
with the problem.
From global institutions and technology companies to salons, spas and physical property, the objective is always to find the combination that creates the clearest next move.
Product · positioning · AI · acquisition · search · customer journey
Brand · advertising · local SEO · digital · multi-location operations
Marketing · franchise growth · local demand · customer experience · digital tools
Investment · renovation · brand · direct booking · guest operations
B2B digital · analytics proposition · content · commercial communication
Digital advertising · performance · publisher ecosystem · analytics
Consulting support · brand · marketing · salon and institute experience