Expertise02 / 08

Growth & performance

I align team, budget, positioning, acquisition, conversion and retention around a growth model that can be measured, forecast and repeated.

The question

Where should growth come from—and what is stopping it now?

Performance is not simply a lower cost per click. It is the quality of the whole commercial journey: the market chosen, the promise made, the demand created, the experience delivered and the reason a customer returns.

What I bring

Capabilities around
the real constraint.

01Growth diagnosis
02Commercial strategy
03Acquisition and conversion
04Retention and lifecycle
05Go-to-market planning
06Multi-market and multi-location growth

How I apply it

A working method,
not a fixed formula.

Define the growth equation

Make the commercial objective, customer and constraint precise before choosing channels.

Connect the journey

Align offer, acquisition, conversion, delivery and retention around the same promise.

Create a learning rhythm

Use clear measures and short feedback loops to turn activity into better decisions.

Where it shows up

Applied across different
commercial realities.

Global travel technology

Welcome Pickups

B2B and B2C growth leadership across acquisition, partnerships, digital journeys and international markets.

Beauty & wellness

Valessio & Hauméa

Demand generation connected to local discovery, booking, service delivery, reviews and return visits.

B2B SaaS

Cookie Control

Positioning, acquisition systems and useful content designed around adoption rather than traffic alone.

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