Advisory & fractional leadership
Senior growth and marketing leadership for businesses that need direction, integration and momentum without adding another permanent layer too early.
L&AS Ventures
One platform.
Several ways to build.
L&AS Ventures — Lyam Abel-Smith Ventures — is the Greek operating company behind my work. It combines my fractional leadership with a permanent three-person core across visual production, operational assistance and sales.
Why it exists
The strongest ideas rarely fit inside one discipline.
L&AS Ventures gives us the flexibility to shape the right model around each opportunity — sometimes leading, sometimes advising, sometimes delivering as a team and sometimes investing alongside the people building it.
Fractional CMO · Growth leadership · Strategic advisory
Agency & project delivery
L&AS Ventures connects strategy to practical delivery across marketing, digital products, websites, content, acquisition, customer experience and AI-enabled workflows.
Owned & operated businesses
A portfolio of businesses where the thinking is tested in the real world — from multi-location services and hospitality to technology and digital products.
Venture support & investment
Selective support for founders and projects where commercial thinking, product clarity, network access or hands-on growth experience can change the trajectory.
The permanent core
Compact by design.
Built to extend.
The core team keeps execution close to the strategy. Around it, we bring in specialist partners only when the mandate genuinely needs them.
01 · Video, photography & editing02 · Operational assistance03 · Sales & opportunity development
The portfolio
Different sectors.
Shared learning.
SaaS and AI sharpen product and acquisition thinking. E-commerce makes the customer journey measurable. Multi-location services make operations impossible to ignore. Property and hospitality teach the value of every detail.
The advantage of the portfolio is that each project improves the next one.
Explore the workWork with L&AS Ventures
Bring the opportunity.
We will find the right shape.
Fractional leadership, a defined project, ongoing consultancy, venture support or an investment conversation.
Choose how we work