Expertise07 / 08

Data, analytics & decisions

I use data to clarify performance, customer behaviour and commercial priorities—then translate it into questions and actions a broader team can use.

The question

What do we need to know to make the next decision better?

More dashboards do not automatically create more understanding. Measurement becomes valuable when it connects to a decision, brings several functions into the same conversation and is close enough to reality to change what happens next.

What I bring

Capabilities around
the real constraint.

01Measurement strategy
02Commercial and marketing analytics
03Funnel and journey analysis
04Experiment design
05Reporting architecture
06Insight-to-action facilitation

How I apply it

A working method,
not a fixed formula.

Start with the decision

Define who needs to decide what before adding another metric or report.

Connect the evidence

Bring channel, product, customer and operational signals into a shared commercial view.

Make the implication clear

Turn patterns into a priority, a test or a change the team can own.

Where it shows up

Applied across different
commercial realities.

Analytics technology

Exasol

Experience in a data and analytics environment where complex capability has to become commercially meaningful.

Advertising technology

Project Agora

Performance, audience and publisher economics within the digital advertising ecosystem.

Operating decisions

Portfolio businesses

Connecting acquisition data with bookings, locations, customers, revenue and capacity across real businesses.

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