Watch & learn

Show the work.
Share the thinking.

This is where I will talk through the decisions, tools and lessons behind the projects — short enough to use, detailed enough to be useful.

Three series.
One practical point of view.

The first episodes are in production. Each video will also include a written summary, key takeaways and links to the tools or projects discussed.

Lyam Abel-Smith speaking at Growth Meetup London
Talks · breakdowns · frameworks
01

Growth in practice

Clear explanations of how growth systems work when strategy, marketing, technology and operations have to move together.

  • Growth models
  • Fractional leadership
  • Multi-location performance
Lyam Abel-Smith discussing a project around a table
Project diaries · decisions · lessons
02

Inside the build

A close look at the work behind Valessio, Hauméa, Cookie Control, Villa Kotseli and the ventures being built through L&AS Ventures.

  • What changed
  • What worked
  • What I would do differently
Lyam Abel-Smith presenting a strategy on stage
How-tos · AI workflows · digital tools
03

Tools worth using

Practical walkthroughs of the tools and working methods that help small teams research, decide, create and learn faster.

  • AI in real workflows
  • Analytics
  • Rapid prototyping

What changed?
Why did it work?
What happens next?

The useful part of a video is not presenting a polished result. It is making the thinking visible: the constraint, the decision, the test and what the evidence changed.

Read the journal