Expertise04 / 08

Advertising & acquisition

I work across paid search, paid social, programmatic environments, landing journeys, creative testing and measurement—with the commercial outcome kept in view.

The question

How do we turn media investment into useful demand and commercial learning?

Advertising should do more than buy attention. It should reveal which audiences care, which promise works and where the journey loses confidence. That learning is often as valuable as the immediate conversion.

What I bring

Capabilities around
the real constraint.

01Acquisition strategy
02Paid search and social
03Programmatic ecosystem thinking
04Campaign architecture
05Creative and landing-page testing
06Budget and performance governance

How I apply it

A working method,
not a fixed formula.

Choose the job

Define whether the campaign must create awareness, demand, qualified action or repeat behaviour.

Align message and moment

Match audience intent, creative, offer and landing experience rather than optimizing media alone.

Read beyond the dashboard

Connect platform performance with lead quality, bookings, revenue and operational capacity.

Where it shows up

Applied across different
commercial realities.

Advertising technology

Project Agora

Experience around digital advertising, publisher monetisation and the wider programmatic performance ecosystem.

Travel technology

Welcome Pickups

International acquisition across consumer journeys and partner growth.

Local services

Valessio & Hauméa

Location-aware paid campaigns connected to booking availability, customer intent and local operations.

Explore next · 05