“Have an open mind to new ideas, so as to stay ahead of the marketing game – you never know when an unexpected opportunity will present itself.”
Lyam ABEL-SMITH
Who Am I
Growth and performance orientated marketing professional who loves to help all sized companies increase their digital strength.
From lead acquisition strategies, large scale web projects, and the full optimization and management of the marketing & sales pipeline, to mentoring and training teams through digital transformation – I am a passionate marketer who loves to dive deep into the core requirements of a project.
I have a passion for experimenting, analyzing and discovering new digital tools and trends.
What I love to do
New challenges, new solutions, new ideas. I thrive on growth.
Growth Marketing
Data driven and out of the box thinker. I use proprietary tech and growth tactics to drive growth without the guesswork.
Inbound Marketing
From SEO, PPC to content marketing and marketing automation. I work on driving traffic naturally for them to become qualified leads.
Online Advertising
The usage and optimisation of all all paid channels: paid social, paid search and remarketing. Data driven with a constant ROI focus.
Digital Transformation
From latest digital trends, integrations, and technology updates. I help companies solve their traditional problems with the help of digital.
Digital Strategy
Developing and implementing a digital startegy in a B2C or B2B environment thought more customized and personalized offerings and interactions, data driven decision making, budget allocation, team management.
Digital training and speaker
To share with you my passion and help internalize talent, to inspire and share my digital vision as a speaker, in workshops or during an event.
My Latest Articles
Rethinking Travel: Is it time to change our way?
“In the rush to return to ‘normal’, use this time to consider which parts of ‘normal’ [...]
How Artificial Intelligence (AI) is Changing the Face of Digital Marketing
Technology is evolving and the world of online marketing is evolving with it. Artificial intelligence (AI) [...]
Why I Love Digital Marketing (And an ultimate local business digital strategy: From 200 to 7000 visitors a month in one year)
Section 1: Introduction to why I love digital marketing (Feel free to skip to section 2 [...]
Growth Hacking: Les 8 étapes pour se lancer (in French)
Se plonger dans l’inconnu est l’un des challenges les plus courants mais aussi l’un des plus [...]
How to convert your product features into customer benefits
Business marketers frequently fall into the trap of stressing product features in their communications. This [...]
Seven steps to successful lead-generation creative
Successful lead-generation creative Guidelines Keep these seven guidelines to mind during the your lead generation campaign [...]