Fractional Growth Leader · consultant · operator
One question
shapes my work:
how does this grow?
I help businesses starting, scaling or transforming build a clear, repeatable growth model — aligning the team, the data, the marketing and the work needed to make growth more predictable.
years leading growth across technology, travel, education, beauty, wellness and hospitality.
Latest
New thinking.
Every three days.
How-tos, news and signals, what I am building, and opinions shaped by the work itself.
Explore the journalBuilding & Operating
What rebuilding a Greek villa taught me about growth
AI, Data & Digital
AI is most useful when it becomes part of the way you work
Growth & Performance
A multi-location brand is one promise, delivered locally
Watch & learn
Growth in practice: the decisions behind the work.
My point of view
Growth is not a department.
It is what happens when the product solves the right problem, the brand makes the value clear, technology removes friction and the operation delivers the promise. My work sits between those things.
Video
Show the work.
Share the thinking.
Talks, project breakdowns and practical walkthroughs on growth, AI, marketing, operations and the tools worth using. Every video will come with written takeaways so the ideas are easy to apply.
Explore the video programmeL&AS Ventures
One platform for
all the work.
L&AS Ventures is the Greek operating company behind my work, with a permanent three-person core covering visual production, operational assistance and sales.
Selected expertise
A broad toolkit.
One growth system.
AI, advertising, SEO, data, digital product, brand and even physical renovation become more valuable when they are connected around the problem in front of us.
Explore all eight areasGrowth & performance
Connecting positioning, acquisition, conversion, retention and commercial priorities into one performance system.
Strategy · Acquisition · Conversion · Retention02AI, digital & data
Using new technology practically—from digital products and analytics to AI workflows, automation and rapid prototyping.
AI · Product · Data · Automation03Marketing, brand & advertising
Giving strategy a clear idea, creative expression and acquisition system people can understand, choose and remember.
Brand · Advertising · SEO · Experience04Operations, renovation & investment
Leading, building and backing close enough to daily reality—from teams and ventures to hospitality and physical property.
Leadership · Operations · Property · InvestmentThe work
Applied in
the real world.
The sectors change. The method does not: get close to the customer and the operation, connect the system, then create momentum.
01Owner & operator · Hospitality
Villa Kotseli
Four guest units and a direct-growth model that increased direct and repeat bookings by more than 65%.Explore the project
02Growth · Wellness network
Hauméa Baby Spa
Five locations in year one and €100K+ in gift-card sales, supported by a stronger franchise system.Explore the project
03Product marketing · SaaS
Cookie Control
Building the marketing funnel, lead engine and repeatable growth model for an established privacy product.Explore the project
04Strategy · Multi-location beauty
Valessio
From one to fifteen locations, connecting brand, paid growth, local SEO, CRM, AI and operations.Explore the projectAcross the work
From the boardroom
to the building site.
My work moves between teams, screens, customer spaces and physical places. The context changes; staying close to the reality does not.
Experience
Built across
every side of growth.
I have led from inside organisations, built my own ventures, advised teams, invested in founders and operated businesses where every decision becomes visible.
The full path- 01
Global brands & institutions
INSEAD · L’Oréal · Guinot · Llongueras
International brand work alongside consulting support across beauty, salons, institutes and spa environments. - 02
Strategic leadership
Welcome Pickups · Exasol · Project Agora
Leading growth across travel technology, B2B data, advertising ecosystems and global customer journeys. - 03
Founder & investor
BigDreams · L&AS Ventures · Actionable
Building an agency, evolving it into a wider venture platform and backing technology with real commercial potential. - 04
Operator & growth partner
Valessio · Hauméa · Cookie Control · Villa Kotseli
Applying the full mix today across SaaS, beauty, wellness, hospitality and physical spaces.
Trusted across teams
Read recommendations“Lyam is a partner before anything else: a leader who gets the right things done with generosity, calm and efficiency.”