Led by INSEAD’s communications team we recently revamped INSEAD’s website and extensive online offering. With over 20,000 viewers a day, INSEAD’s most visited campus is online.
While INSEAD prides itself on being one of the most forward thinking business schools globally, they recognised the need for this ‘forth (digital) campus’ to become a true reflection of the INSEAD experience, and drive top-of- mind awareness amongst prospective students, alumni, corporate partners, and employers.
This led INSEAD to rethink its entire digital engagement strategy, starting with its website.
Starting with digital transformation workshops, user-centric design studies, stakeholder interviews and consumer research, and following through to the user experience design and platform development Tailored to the needs of each audience group, the website provides visitors with an interactive, responsive and personalised experience, bringing to life what being ‘The Business School for the World’.