“In the rush to return to ‘normal’, use this time to consider which parts of ‘normal’ are actually worth rushing back to.” In the midst of the Coronavirus lockdown, this much-shared quote from life coach [...]
Technology is evolving and the world of online marketing is evolving with it. Artificial intelligence (AI) as well as machine learning (ML) now make a wide variety of marketing tasks easy, even those which would have been impossible [...]
Section 1: Introduction to why I love digital marketing (Feel free to skip to section 2 to get just the local business checklist & tips) “So, why do you like digital marketing?” This is one [...]
Se plonger dans l’inconnu est l’un des challenges les plus courants mais aussi l’un des plus redoutables qui soit pour une start-up. Ayant continuellement à apprendre, et cela dans un environnement sans cesse changeant, tu [...]
Business marketers frequently fall into the trap of stressing product features in their communications. This is especially true in technical fields, where product managers tend to get excited about all the wonderful elements they [...]
Successful lead-generation creative Guidelines Keep these seven guidelines to mind during the your lead generation campaign creative process, as you are developing the copy and design of your communications. 1 - Do your homework. Analyse [...]
With over 79% of marketers reporting that content marketing generated organically is the most effective way of reaching the masses, followed by a distant 44% for email and social media marketing and finally only 37% [...]
Led by INSEAD's communications team we recently revamped INSEAD's website and extensive online offering. With over 20,000 viewers a day, INSEAD’s most visited campus is online.While INSEAD prides itself on being one of the most [...]
